VISIONARY IMAGES CORPORATE IDENTITY
When Visionary Images first started work, the founding group felt that it should take a flexible approach to branding itself and that its logo should develop with the organisation. By 2004 everyone felt it was time for a new logo and that it should be created through the same collaborative process Visionary Images used in all its projects.
Young people worked with artists to produce a design that uses the image of a grid folding out of a square. It represents the new terrain of creative opportunity grounded in the exploration of individual and collective experience, difference and commonality, and social issues, through artistic collaboration and thinking ‘outside of the square’. The structure incorporates the V and I of Visionary Images as an integral and operational part of its completed form.